Kendle Healthcare

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Stakeholder mapping

Decisions to use a particular drug were once almost exclusively the preserve of the prescriber. Now, doctors are often no longer the final decision-makers. Very few have complete autonomy and most are heavily constrained about what they can prescribe.

The pharmaceutical industry has adjusted to this change with new strategies targeting a variety of clinical and non-clinical decision-makers. But it is often hard to know who is really influencing decisions. The processes of market access are complex, varying across therapy areas and even from one geographical area to another. To understand them you need to identify informal as well as formal influence networks.

Kendle Healthcare's stakeholder mapping uses detailed research to produce visual representations that condense this complex landscape to an actionable level. Understanding the complexities of these processes and relationships means that you can develop sales and marketing strategies to get in front of the right people with the right messages.

A stakeholder map shows relationships and decision-making influences