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Opinion leader relationships for more effective pre-launch marketing and medical activities
Opinion leader development in general and the use of product advocates in particular is a vital part of drug development and commercialisation.
A well-planned, systematic opinion leader programme is one of the most potent and cost effective activities you can undertake to help the success of your product, whether in bringing it to market or supporting a mature brand.
Neil Kendle has 25 years’ unrivalled consultancy experience in key opinion leader identification and development. Let Kendle Healthcare’s unique processes and expertise in opinion leaders bring genuine value to your brands.
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